The FIFA Broadcaster Servicing team ensures that Media Rights Licensees are serviced to the highest possible standard. The primary goal of this dedicated and highly qualified team of specialists is to ensure that all rights and obligations set out in the Media Rights Agreements are delivered and adhered to.

Above all, FIFA endeavours to be in close personal contact with the Media Rights Licensees to ensure the best possible communication flow both on site during the various FIFA events and also throughout the year from the offices.

Various tools assist the FIFA Broadcaster Servicing team in ensuring the correct and comprehensive implementation of the Media Rights Agreements on a commercial, programming and operational level. Event-specific Media Rights Manuals and other guidelines provide detailed specification on various contractual topics and a web-based information platform and periodical circular letters provide all the information required to facilitate the implementation of the Media Rights Agreements and a smooth on-site and off-site production for the Media Rights Licensees.

Before each event, tapes are delivered to the Media Rights Licensees by the FIFA Broadcaster Servicing team containing the FIFA On-Screen Toolkit, which consists of the official opening and closing sequences, break bumpers, broadcast sponsorship sequences, host city profiles, archive footage and other material to ensure a consistent and high quality "look and feel" of the FIFA programmes around the world.