With any huge event, such as the FIFA World Cup™, the subject of brand protection, sponsors rights and ambush marketing are key commercial issues. FIFA's Marketing Director Thierry Weil discusses some of the issues at hand.
"The FIFA World Cup is a competition staged on a scale
of massive proportions and it is abundantly clear that this could
not be achieved - and with such success -- without the support of
our commercial partners. It is FIFA's stated mission to not
only develop the game, but also to touch the world and build a
better future through our various development programmes and
humanitarian initiatives. Our sponsors are integral to making this
pledge a reality."
Joseph S. Blatter, FIFA President